Shawna Mashian is a Los Angeles–based operations and program leader who helps companies turn complex plans into real momentum. Through her consultancy, Decorum, she partners with executive teams to lead launches, align stakeholders, and improve program delivery. She works as an independent consultant, providing senior operations leadership, program execution, and integration support across M&A, digital transformation, and brand transformation initiatives.

WORK

  • Amazon One Medical

    Led project management across out-of-home campaigns, digital and print collateral, and brand iconography, ensuring seamless coordination from concept to execution.

  • WhatsApp

    Oversaw project management for high-visibility out-of-home campaigns across the US, UK, Mexico and Brazil by aligning cross-functional teams and creative direction under tight timelines.

  • Local Optimist

    Served as Managing Editor, guiding editorial strategy, overseeing content production, and maintaining the brand’s distinct voice across print and digital.

  • Saltyface

    Directed project management for the full redesign and production of the brand’s website, collaborating closely with design and development teams to deliver a cohesive digital experience.

  • Olive Ateliers

    Led project management for the design and production of Olive Ateliers’ new website, ensuring alignment with brand aesthetics and operational goals.

  • Filterbaby

    Spearheaded project management for the design and production of the brand’s website, driving timelines, creative collaboration, and successful launch execution.

SERVICES

  • Senior operational leadership for teams and companies that need clarity, prioritization, and stronger execution systems. Shawna provides oversight on planning, resourcing, delivery performance, and internal workflows to improve efficiency and unlock higher organizational impact.

  • Execution ownership for cross-functional programs, product launches, and business-critical initiatives. Shawna leads complex timelines, stakeholder alignment, risk mitigation, and delivery strategy to ensure programs ship on schedule with momentum and accountability.

  • Operational support for organizations navigating mergers, acquisitions, and post-integration transitions. Shawna helps teams consolidate systems, define roles, streamline processes, and maintain execution velocity through organizational change.

  • Execution partnership for companies undergoing operational or organizational transformation. Shawna translates strategic initiatives into structured delivery plans, strengthens internal processes, and builds scalable systems that support long-term business growth.

AGENCY PARTNERS

Fisk Projects

Use All Five

West BBDO

WhatElse

Willa Creative