Creative work.
Considered systems.
Selected projects from Decorum’s existing portfolio. The work comes first; the operating story follows.
Amazon One Medical
Amazon Pharmacy
DAMDAM Tokyo
Filterbaby
GNC
Local Optimist
Olive Ateliers
Saltyface
Local Optimist
Media & Publishing
Problem
Turn Madhappy’s editorial vision for Local Optimist into an internationally distributed print publication featuring original stories, photography, interviews, and brand collaborations.
System
Served as Managing Editor, bringing together 20+ writers, photographers, founders, brands, and creative contributors. Helped conduct interviews and develop editorial content while overseeing the printer, production schedule, and distribution of the finished magazine.
Result
Published Local Optimist as an internationally distributed magazine, bringing 20+ contributors and collaborators into a single editorial release and expanding Madhappy’s platform into long-form print.
Olive Ateliers
Home & Interiors
Problem
Transition Olive Ateliers from a limited drop-based sales model to an always-on ecommerce business, requiring a new website built around continuous product discovery and purchasing.
System
Led the website program around the new retail model, translating business requirements into the site build and guiding design, development, product merchandising, content, and launch readiness.
Result
Launched Olive Ateliers’ new ecommerce platform, moving the brand from periodic product drops to 365-day online shopping and establishing the infrastructure for continuous digital retail.
Saltyface
Beauty & Skincare
Problem
Evolve Saltyface’s online storefront into a stronger expression of the brand while creating a more intuitive way to shop its self-tanning collection.
System
Translated the creative vision into a functional ecommerce build, guiding the work between design and development and resolving the details where brand expression, product education, and shopping behavior intersected.
Result
Launched a new ecommerce website that brought Saltyface’s brand and product experience into one cohesive digital storefront.
Amazon Pharmacy
Healthcare & Pharmacy
Problem
Support a high-volume creative operation delivering an average of 700 assets per month across Amazon Pharmacy, requiring continuous coordination across projects, disciplines, and shifting priorities.
System
Built and managed the resourcing and delivery system behind the work, allocating creative teams across projects, managing capacity and timelines, and establishing the workflows and production cadence required to move hundreds of assets through development, review, and delivery each month.
Result
Sustained delivery of an average of 700 assets per month, approximately 8,400 annually, while managing the people, priorities, and production infrastructure required to operate at scale.
Amazon One Medical
Healthcare
Problem
Following Amazon’s acquisition of One Medical, multiple teams needed to integrate across different systems, workflows, and ways of working while continuing to deliver across 5+ concurrent workstreams, including Paid Per Visit, Brand, Homepage, Email, and One Medical Seniors.
System
Built the operational structure connecting six cross-organizational teams across Amazon and agency creative, copy, and senior leadership. Established workflows, decision rights, communication structures, and cross-functional processes while identifying dependencies, resourcing gaps, and execution risks across workstreams.
Result
Created a unified operating model across Amazon and agency teams, enabling 5+ workstreams to move concurrently through the integration while maintaining active delivery.
Technology & Communications
Problem
Execute WhatsApp’s privacy and encryption campaign across 5 regions, adapting a global creative platform for large-scale out-of-home deployment.
System
Ran the campaign’s production network across 5 regions, managing billboard vendors, creative teams, production requirements, and distribution. Oversaw the path from approved creative through fabrication and placement, keeping regional executions aligned with the global campaign.
Result
Deployed WhatsApp’s out-of-home campaign across 5 regions, bringing the privacy and encryption platform into physical placements at multi-market scale.
GNC
Health & Nutrition
Problem
Bring GNC Routines, a new subscription-based wellness offering, from business concept to market across brand, ecommerce, and technology.
System
Worked directly with C-suite leadership to translate the business strategy into a launch plan, defining scope, budget, team structure, milestones, and dependencies across the program. Drove execution across disciplines as the service moved from early development toward market readiness.
Result
Brought GNC Routines to market as a new digital subscription service and recurring-revenue business line for GNC.
Filterbaby
Beauty & Wellness
Problem
Create a new ecommerce site and original photography that could establish a consistent visual world for Filterbaby across its digital presence.
System
Oversaw two interconnected productions: the website build and brand photoshoots. Directed schedules, talent, crews, shot requirements, creative handoffs, and web production to ensure the imagery and site were developed in tandem rather than as separate efforts.
Result
Launched Filterbaby’s new website with a library of original photography created specifically for the brand’s ecommerce and marketing needs.
DAMDAM Tokyo
Beauty & Skincare
Problem
Design and develop a new digital experience for DAMDAM Tokyo, translating the skincare brand’s identity and product offering into a cohesive ecommerce website.
System
Managed the website from design through development with Willa Creative, coordinating designers, developers, and client stakeholders across UX, creative development, content, QA, and launch.
Result
Delivered and launched DAMDAM Tokyo’s new ecommerce website, bringing the brand’s digital experience to life across design and technology.